The Association of Conservation Information (ACI) recently awarded the Missouri Department of Conservation four national communication awards for their Trees Work communications campaign. The 2014 awards are:
Communications Campaign – First Place – Trees Work
Posters – First Place – Trees Work
One-time Publications – First Place – Trees Work Postcards
Audio Program – Third Place – Trees Work radio spots
Trees Work is an educational campaign to increase awareness of the benefits our trees and forests provide. Established in 2012, Trees Work is focused on informing Missourians about how trees benefit their everyday lives in areas of their health, their family and their wallets.
Trees Work utilizes a grass-roots approach encouraging Missourians to talk to one another about how trees benefit them while reinforcing the value of Missouri’s trees with promotional materials made with locally produced forest products. For instance, Trees Work posters are hand-crafted in St. Louis using a vintage letterpress and wood carvings from Missouri grown wood. Trees Work post cards are made of real wood veneer and each contain a message about the benefits of trees. And, Trees Work radio spots were recorded by fellow Missourian and actor John Goodman.
Learn more about Trees Work at www.treeswork.org or contact Ann Koenig.
Awards were presented at this year’s ACI annual conference. ACI is an organization of natural resource conservation communicators. Membership of ACI includes state, federal and Canadian conservation organizations as well as the private sector. ACI recognizes exemplary outreach, communication, and education through their competitive national awards.
Your state’s Forest Action Plan includes in-depth analysis of forest conditions and trends in your area. Collectively, the states’ Forest Action Plans make up a roadmap for forest management on a national scale.