Educational Campaigns

Smokey Bear shaking hands with a child accompanied by his mother.

Smokey Bear

Since 1944, the Smokey Bear Wildfire Prevention campaign has helped millions of Americans realize their role in preventing wildfires. Today, Smokey’s image is recognized by 8 out of 10 Americans, but his work to prevent wildfires is far from over. Learn about Smokey’s story, his campaign, and how you can help prevent wildfires.

Two forestry workers


NASF’s Tree Stories is a collection of short films that illustrates the importance of the different—but equally valuable—bonds that people enjoy with trees. Explore the tree and people bond with “Forgotten Storm,” “Kumu Niu,” and “Tree Hunter.”

Georgia Forestry Commission coordinator demonstrates how NASF's tree tags work.

My Tree—Our Forest

Community forests provide essential benefits we can’t live without. The My Tree—Our Forest campaign is a NASF initiative aimed at educating the public about the benefits of urban and community trees. Learn how you can care for the tree that cares for you.

Three young people crossing a forest bridge in New York state


NASF celebrated its 100th anniversary in 2020 and 2021 with a Centennial Challenge campaign that honored the tremendous social, environmental, and economic contributions state forestry agencies have made nationwide. Check out each state’s Centennial Challenge profile and scroll through an interactive timeline of NASF’s history.

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WE'RE HIRING! NASF is hiring an in-house Grants & Contracts Manager.