Centennial Challenge

The NASF Centennial Coordinator is Rick Cantrell. Rick is providing coordination and resources (including boilerplate language, an official Centennial Challenge logo, and official hashtags for use on social media) to each state forestry agency’s point of contact to ensure that challenges are successful and fully documented.

Rick will also maintain a schedule of challenges (not unlike a schedule of events) and manage an online clearinghouse for information surrounding the campaign, including an interactive event map detailing each state’s chosen Centennial Challenge. This Centennial Challenge website will function similarly to SmokeyBear75th.org and will make its debut in January 2020.

To showcase state and territorial forestry agencies’ Centennial Challenges, NASF will run an online clearinghouse for information surrounding the campaign, including an interactive event map detailing each state’s chosen Centennial Challenge. This Centennial Challenge website will function similarly to SmokeyBear75th.org and will make its debut in January 2020.

The Centennial Challenge website will be active and accessible throughout calendar year 2020. A few states will be celebrating/announcing their challenges as early as September 2019. These states’ challenges will be featured on the Centennial Challenge website once it launches in January 2020, and in the meantime, will be spotlighted on NASF’s Twitter, Facebook, and Instagram accounts (@stateforesters).

To facilitate branding, a Centennial Challenge logo has been prepared for state forestry agency use, along with two official hashtags (#CentennialChallenge and #NASF100) for social media promotion of the campaign.

NASF will promote the states’ challenges on social media, the Centennial Challenge website, and through NASF publications, including the NASF annual report for 2020, which will take a deep dive into the centennial celebration and state forestry agencies’ Centennial Challenges.

To request the image file for the official logo or other campaign collateral, please contact the NASF Centennial Coordinator Rick Cantrell.

A Centennial Challenge-branded product, such as a sticker or decal, will be available for purchase through the State Foresters Store prior to January 2020.

As part of the Centennial Challenge campaign, NASF will host a release party for the reimagined State Tree Collection at the National Arboretum in Washington, D.C. (slated for May 2020) and publish a standalone book on the legacy and future of NASF (estimated release in late 2020).

What will my state be asked to do?

NASF will do all the heavy lifting by providing the necessary branding, content, and coordination. But for the 2020 Centennial Challenge to be successful, we need all 59 state and territorial foresters to commit to appointing a point person for their state’s challenge by May 1, 2019.

This point person will be in charge of distributing (and customizing as desired) NASF- provided content for celebrating the Centennial (including, but not limited to, social media posts, press releases, and talking points). The state point person will also pick a date for, plan, implement, and report on a 100-themed challenge in their respective state.

When does the Centennial Challenge start? And when does it end?

For state foresters, planning for the Centennial Challenge effectively starts May 1, 2019. Individual challenges will be held/celebrated between the NASF Annual Meeting in September 2019 and the NASF Annual Meeting in September 2020.

For all state forestry agencies, any and all work/responsibility associated with the Centennial Celebration will end following the completion and report of their challenge.

Will people be able to distinguish between my state agency’s recent centennial and the NASF Centennial?

The Centennial Challenge will be clearly defined with branding as a celebration of state foresters’ shared achievements made possible through NASF and the collaborative framework it provides for coordinated efforts like wildfire suppression.

Can my state agency partner with another organization and still participate?

Absolutely! Partnerships are not only acceptable, but encouraged.