The Missouri Department of Conservation (MDC) was awarded the 2015 Public Awareness of Trees Award at the annual Arbor Day Awards ceremony in Nebraska City, Neb.
State Forester Lisa Allen accepted the award on behalf of the Trees Work campaign. The awards, which recognize leaders in tree planting, conservation, and environmental stewardship, are part of the annual Arbor Day weekend celebration held at Lied Lodge & Conference Center.
MDC's Trees Work campaign aims to spread the word about the benefits of all trees in the state. The Forestry Division sought to develop an educational and promotional campaign that is unlike any other in the country. Community Forester Ann Koenig worked with the Outreach and Education Division to develop this program around the concept that trees work for us.
Established in 2012, Trees Work is informing Missourians about how trees benefit their everyday lives in areas of their health, their family and their wallets. A website was developed to spread the message to residents, provide access to all materials developed and all while providing the research to verify the claims that trees work for us. Trees Work utilizes a grass-roots approach encouraging Missourians to talk to one another about how trees benefit them while reinforcing the value of Missouri’s trees with promotional materials made with locally produced forest products. Ann Koenig and the Trees Work campaignhave changed the way people talk about trees in Missouri.
Learn more at www.treeswork.org.