Since 1944, Smokey Bear has been the symbol of the protection of America's forests from fire. More than 60 years later, his famous words of wisdom "Only You Can Prevent Wildfires" continue to be at the center of one of the most successful public service campaigns in our nation's history.
State Foresters believe that fire prevention and conservation education are of critical importance to the protection of the nation’s forests. Through the Cooperative Forest Fire Prevention Committee (CFFP), NASF works with the USDA Forest Service and the Ad Council to support the message of Smokey Bear, the national symbol for fire safety. In cooperation with the Forest Service, NASF and its member state forestry agencies are authorized to use Smokey Bear's image, which is protected by United States federal law (16 U.S.C. 580 (p-2); 18 U.S.C. 711).
The association incorporates fire prevention messages throughout the work of its standing Fire Committee and through its general communications and policy efforts. We also sell fire prevention materials through our Educational Materials program. Click on the “store” link to view our online catalog.