Wildfire Prevention

Did you know…nearly nine out of 10 wildfires are caused by people?

The face of Smokey Bear and his famous warning, "Only You Can Prevent Wildfires," was introduced to Americans in 1944. Born on August 9, Smokey Bear and NASF celebrate more than 70 years of spreading the message of human-caused wildfire prevention. 

You can follow Smokey Bear on Twitter at twitter.com/smokey_bear and Like him on Facebook at facebook.com/smokeybear.

It’s always wildfire season somewhere in the United States and every region of the country has wildfires. State foresters know that fire prevention and conservation education are of critical importance to the protection of America's forests. Through the Cooperative Forest Fire Prevention (CFFP) Committee, NASF works with the USDA Forest Service and the Ad Council to support the message of Smokey Bear, the national symbol for fire prevention. 

NASF incorporates fire prevention messages through the work of the CFFP and through our outreach and policy efforts. NASF sells fire prevention materials through the educational materials program. View our Smokey Bear online catalog to browse available educational items.

Wildfires are one of the greatest threats to our nation’s forests today. Wildfires know no boundaries and can happen on federal lands, state forests, and right outside your home. No matter where you are, it is essential to be aware of dry and hazardous conditions and always practice fire safety. Here are just a few ways you can help prevent wildfires:

Less than a decade after Smokey Bear’s introduction, the government gave recognition to him and his cause. The Smokey Bear Act, (16 U.S.C. 580 (p-2); 18 U.S.C. 711), passed by Congress in 1952, has governed the Smokey Bear campaign for more than half a century.

The Smokey Bear Wildfire Prevention campaign is the longest running public service advertising campaign in U.S. History. Serving as the frontier for wildfire prevention, Smokey Bear has been featured in thousands of airings and publications. For information about Smokey Bear licensing, please contact The Metis Group.

In the world of wildfire prevention there is no greater honor than to receive the national Smokey Bear Award. This special award is reserved for people or organizations that provide sustained, outstanding service—with significant program impact—in the wildfire prevention arena. This awards program is sponsored by NASF, the USDA Forest Service, and the Ad Council. Learn more about the Smokey Bear Awards at smokeybear.com/awards.

Smokey Bear contact information:

Amanda Cooke
Communications Director
National Association of State Foresters

Allyse Engelder
Assistant Campaign Manager
The Ad Council

Gwen Beavans
National Fire Prevention Coordinator
USDA Forest Service