The Advertising Council joined today with the U.S. Forest Service and NASF to launch a new series of public service advertisements (PSAs) designed to celebrate Smokey Bear's 65th birthday and provide critical information to Americans about wildfire prevention. The television, radio, print and online PSAs are being distributed prior to the July 4th holiday, a time when many people go camping, have outdoor BBQs and light fireworks.

MORE: NASF is quoted in USA Today on page 7D in the "Better Life" section. Pick up a copy and check it out!